Now’s the time to focus on content.
We are seven weeks into social distance life at the time of this writing, and I can’t help but wonder what is everyone waiting for?! Yes, the world and business as we know it has changed, but it’s been nearly two months, and there is only so much time a person can kill watching Netflix.
As business leaders, it’s time to accept our new normal and figure out how to not only survive in it, but also THRIVE. There are already many businesses who have moved past fear and instead are reaching new heights of creativity. Read one example I wrote about last week.
From some industries, customers will delight in new innovations in a changed world, and those businesses at the heart of it will no doubt be better off for it. Already we can say for sure that telemedicine is here to stay, thanks to insurance companies moving quickly to make it happen in these past few weeks. And e-learning is no longer for the early adopters. My kids have teachers who are now rocking the whiteboards and breakout groups of Zoom classroom as well as anybody, when a mere two months ago they were still using overhead projectors. Sorry kids, but you may have seen the last of snow days now that every teacher just needs a device and wifi to teach math.
Build your audience while all eyes are online
But what about those of you who haven’t been able to find a way to responsibly and viably serve your customers right now? To you, I say this: now is the time to focus on content marketing and building your audience. You will never get this time back. When you’re back in the busy days of serving your market, you will wish you hadn’t squandered this opportunity. If you build up your audience now with relevant and supportive content, you will be better positioned to hit the ground running once businesses open up again.
💻Businesses that spent time building their online audience have been better positioned to continue serving them now that business is ONLY happening online
💯Clients who already had a solid presence online have easily leveled up and their audience has responded with encouragement and even gratitude
📈Now when everyone is consuming a lot online, there is tremendous potential for organic growth
3 ways to spend this time focusing on content creation
- Focus on your website copy. If you haven’t updated your website in the last 6 weeks, it’s no doubt outdated. Every business needs to prominently address how it’s responding to COVID-19. If you don’t, you risk losing business now and in the future. Once that’s in place, it’s likely your website is also overdue for a makeover. You can start with my guide to write website copy that works.
- Focus on your branding. Now is a great time to create a consistent style for your business with some simple Canva templates. No need to hire a whole marketing agency to get it done. Start with this Canva guide to create your designs, colors, fonts and photos.
- Build up your social media presence. Succeeding on social media takes time and authenticity. You’ve no doubt got the time now, so use it. Swipe my 50 content ideas to get started.
As a bonus, you know what happens when you stay busy and feel productive? Everything looks a lot more positive. Happy creating, You got this.