Improving Access to Health Care: Insights Study Provides a Peek into Consumer Mindset in 2024
Latest research reveals a gap between the experiences health care organizations provide and what consumers expect. In an age where ...
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Wendy Margolin
Jun 241 min read
Cleveland Clinic’s Strategic Approach to Adopting AI
Partnering, piloting, and proceeding with cautious optimism are hallmarks of Cleveland Clinic’s methodology for incorporating AI into the...
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Wendy Margolin
Feb 201 min read
Strategic Storytelling: Unleashing the Power of Clever Content to Elevate Hospital Marketing Communications
One smaller academic hospital shares how it delivers content its target demographic craves. What if you had to reach only one audience...
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Wendy Margolin
Jan 222 min read
Not Just for Teens: Hospital Marketers and TikTok
Nationwide Children’s proves TikTok can be an ideal channel for hospital marketing I n December 2021, Callista Dammann and Jody...
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Wendy Margolin
Jan 32 min read
The Power of Personalized Patient Retention Marketing
How Virtua Health tracked marketing efforts to revenue dollars and patient outcomes Imagine tracking the direct patient journey from...
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Wendy Margolin
Dec 5, 20232 min read
Transform Even Reluctant Speakers Into Stars: Proven Strategies and Tactics to Use with Hospital Leaders
How UNC Health’s communications team prepares hospital executives for thought leadership Among the most important currencies in health...
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Wendy Margolin
Oct 3, 20233 min read
How to combat the public health crisis of Black maternal mortality
It takes a village to raise a child, and it takes a village to save their mothers’ lives The U.S. is the only high-resource country in...
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Wendy Margolin
Sep 5, 20231 min read
How healthcare marketers can bring attention to women’s health disparities
Women’s health is less discussed, undertreated and underfunded When it comes to women’s health, there’s a lack of attention, funding,...
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Wendy Margolin
Aug 9, 20231 min read
Pregnant While Black: One Mother’s Experience as a Black Pregnant Woman in New York
Althea Fung learned an important lesson about her healthcare needs during a dermatologist visit as a young adult. During a discussion...
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Wendy Margolin
Jul 11, 20233 min read
Is ChatGPT Safe for Healthcare?
Four healthcare leaders discuss opportunities, risks and possible pitfalls. Boston Children’s recently posted a job description for an AI...
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Wendy Margolin
Apr 12, 20231 min read
How AI Makes Healthcare Social Media Marketing Easier and Faster
In these early days of AI use, it can feel like magic. Naysayers will argue that AI delivers cookie-cutter responses and doesn’t create...
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Wendy Margolin
Mar 15, 20231 min read
What Does AI Mean for the Future of Healthcare Communication?
In the brave new world of ChatGPT, most healthcare communicators and medical writers waver between somewhat nervous and cautiously...
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Wendy Margolin
Feb 16, 20231 min read
How brand journalism can take your healthcare marketing to a new level
If your healthcare marketing strategy doesn’t include brand journalism, you may be missing out on powerful ways to connect with your...
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Wendy Margolin
Jan 26, 20234 min read
This doctor built the practice of her dreams with one key strategy
Twenty years ago I followed my friends to the same pediatrician they used. It took only a few visits with my newborn to realize I had the...
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Wendy Margolin
Jan 3, 20231 min read
How Empathy Can Help Healthcare Organizations Build Trust
In a climate of diminishing trust in institutions, healthcare organizations can use empathy in storytelling to attract patients. Of all...
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Wendy Margolin
Dec 15, 20225 min read
Where to start marketing your new practice
When you first open your healthcare business or practice, marketing is overwhelming. And when you consider all the other startup tasks...
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Wendy Margolin
Dec 7, 20224 min read
4 powerful ways to recycle your healthcare content and amplify your message in 2023
Repurposing your healthcare content in new ways saves your team time and reinforces your message for your audience. A lot of marketing...
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Wendy Margolin
Nov 10, 20222 min read
Consistency in marketing is simply intention, practice and habit
When's the last time you learned something new? As kids, learning is an expectation. As adults, we often assume we're like the proverbial...
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Wendy Margolin
Oct 27, 20226 min read
Ultimate guide to healthcare content in 2023
There’s a first question I ask every prospective client on an inquiry call. What would your ideal marketing output be if you had an...
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Wendy Margolin
Oct 20, 20224 min read
7 tips for better writing for healthcare leaders
Do you remember when you first learned to write? You may have honed your skills or forgotten since then, but at some point a teacher...
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