Experienced clinicians weigh in on how to use marketing get more clinician referrals
When it comes to marketing and getting more clinician referrals, it’s a lot like the proverbial chicken and the egg. Which comes first?...
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Wendy Margolin
Oct 7, 20213 min read
The pep talk for when your practice isn’t full
Running a business or practice brings out all the insecurities we didn’t even know we still had. Ammiright?! That’s because putting...
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Wendy Margolin
Sep 9, 20217 min read
How to create your first practice website
One of the first and most overwhelming marketing tasks for a new healthcare practice owner is creating a website. Options range from the...
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Wendy Margolin
Aug 3, 20215 min read
How clinicians can use Instagram Reels
Do Instagram Reels for clinicians really work? If you’re using Instagram to grow your healthcare practice, by now you’ve likely heard...
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Wendy Margolin
Jul 15, 20215 min read
How to increase engagement on social media and conversions…even in the summer
Have you noticed your social media engagement tank lately? We’re smack in the dog days of summer (cue the tunes, Florence), and this...
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Wendy Margolin
Jul 7, 20215 min read
How to get more followers for your private practice
And do you even need them? Here’s your mantra every time you go on social media for your private healthcare practice: I don’t need a lot...
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Wendy Margolin
Jun 9, 20215 min read
Selling your services without feeling sleazy
I just completed a big season of selling my digital course for healthcare practices and businesses to plan and schedule a year’s worth of...
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Wendy Margolin
Jun 1, 20218 min read
How to tell healthcare stories and why you should
When it comes to healthcare stories in your marketing, the best ones win the hearts and minds of your audience. And in 2021, authentic...
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Wendy Margolin
Mar 10, 20216 min read
Social media authenticity is in: How healthcare providers can share stories while setting boundaries
When authenticity is the social media buzz word, where does that leave healthcare providers whose profession is built upon boundaries and...
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Wendy Margolin
Feb 4, 20214 min read
Healthy social media habits for your practice or business
Social media can be a total time suck or an absolute goldmine for your healthcare practice or wellness business. And on any given day,...
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Wendy Margolin
Jan 24, 20215 min read
Content batching tips for social media in 2023
As the busy healthcare practice or business owner, content batching is key to saving you time while promoting your business on social...
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Wendy Margolin
Dec 17, 20203 min read
How to avoid wasting time and money on marketing
Now’s the season when marketers shout from rooftops about what you need for your marketing strategy in 2021. With the end of the year...
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Wendy Margolin
Dec 3, 20204 min read
5 ways therapy marketing can help you finish strong for 2022
December is the perfect time to turn toward your therapy practice marketing for 2022. If this month has you wondering where your new...
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Wendy Margolin
Oct 21, 20206 min read
How doctors can use social media to reach more patients
How can health providers use social media to reach more patients and grow their practice in 2020? I argue it matters for building your...
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Wendy Margolin
Oct 1, 20207 min read
LinkedIn Stories: How to use it and why you should
Did you hear the latest news?! LinkedIn released LinkedIn Stories to all U.S. users last Thursday, and the content marketers among my...
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Wendy Margolin
Sep 24, 20206 min read
Brand your business in a day: A guide for service providers
In a market that’s completely flooded with content from other service providers, branding lets your target audience get a sense of who...
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Wendy Margolin
Sep 10, 20208 min read
Why finding your niche is key to building your business
Marketing for service providers is a big, broad category of ways to continue to serve your current clients and attract new ones to your...
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Wendy Margolin
Sep 3, 20203 min read
Say goodbye to imposter syndrome
Imposter syndrome is real, and even the most confident people in business feel it. I want to talk about it here because I had two...
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Wendy Margolin
Aug 27, 20209 min read
Celebrating 1 year of being a new entrepreneur
Sparkr Marketing is 1! Cue the confetti! One year ago I became a new entrepreneur and launched Sparkr Marketing with no idea what this...
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Wendy Margolin
Aug 20, 20207 min read
3 ways to get more reviews for your business in 2020
When’s the last time you needed a new plumber, doctor or restaurant and didn’t check a review site first? Um…never. And as a business...
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