How to write website copy that converts
What makes one business’s website better than another? Is it the design, the content, the simple navigation? I’d argue all of it combined...
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Wendy Margolin
Jul 9, 20206 min read
What basic marketing does your business need?
Most business leaders accept today that they need marketing for their business to get more clients. This is even more so true today...
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Wendy Margolin
May 10, 20204 min read
Video basics for your business: Here’s where to start
Before coronavirus was ever in the headlines, it was already old news that video was outperforming pretty much every other marketing tool...
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Wendy Margolin
Apr 30, 20203 min read
Word of mouth marketing makes or breaks your practice now
In every generation there’s a basic model of marketing communications required to do business, ranging from our grandparent’s time of...
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Wendy Margolin
Apr 26, 20203 min read
3 ways you can focus now on content creation
Now’s the time to focus on content. We are seven weeks into social distance life at the time of this writing, and I can’t help but wonder...
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Wendy Margolin
Apr 19, 20201 min read
Get past the fear and creativity kicks in
I want to tell you about a small business owner I recently met in hopes that you can help spread the word. Miriam Merenfeld is a...
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Wendy Margolin
Mar 26, 20203 min read
What to do now in your business when everything’s changed
It’s only been a few weeks since the world turned unimaginable for us. With the initial shock and horror fading and the eventual...
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Wendy Margolin
Feb 26, 20205 min read
6 lessons learned in 6 months of business
This week marks six months since I officially launched Sparkr Marketing, and like a kid in my toddler years, I’m seriously excited about...
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Wendy Margolin
Feb 6, 20203 min read
How to get started creating content on digital marketing
Do you ever look at businesses similar to yours online and wonder how they have the so much time to promote themselves on social media...
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Wendy Margolin
Jan 23, 20203 min read
3 common pitfalls in website copy and how to avoid them
When it comes to your website copy, you have only about 3-5 seconds to grab the attention of a new visitor. Of course, there are design...
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Wendy Margolin
Jan 12, 20203 min read
How to Write a Blog Post in 1 Hour
Writing is a little like riding a bicycle. 🚲 Bear with me here. If you once knew how to write decent papers in college or documents for...
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Wendy Margolin
Dec 25, 20192 min read
3 Goals to Set for 2020 to Improve Your Life and Work
There’s a lot of talk this season about how to set resolutions for the New Year. Here’s why it’s worthwhile to play along: any chance to...
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Wendy Margolin
Dec 17, 20195 min read
3 Content Batching Tips for Small Businesses and Inspiration to Get Started
As a busy small business owner, becoming a master at content batching is key to saving you time and promoting your business online. But...
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Wendy Margolin
Dec 5, 20195 min read
4 Questions to Ask Yourself to Spark Your Core Business Story
There are a lot of marketing services that offer small businesses quick ways to gain followers and customers. Gone are the days of buying...
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Wendy Margolin
Nov 29, 20192 min read
Why I Donate to the Nonprofits I Work With
By Wendy Margolin, owner There’s this thing when you’re Jewish that you give back 10% to charity. Kinda like a tithe. Actually, exactly...
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Wendy Margolin
Nov 24, 20194 min read
Plan Your Small Business Online Marketing for 2020
Just because the New Year is around the corner, doesn’t mean you’re too late to get a jump start on planning your small business online...
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Wendy Margolin
Nov 21, 20193 min read
The Digital Marketing Every Small Business Needs
Small business marketing used to be simple. Choose a name and logo, print up some business cards and post cards to mail out and place an...
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Wendy Margolin
Nov 6, 20192 min read
3 Questions You Should Ask a Prospective Marketing Manager in 2023
So, you’re ready to hire a new leader for your marketing team this upcoming year. Or perhaps it’s the only member of your marketing team....
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Wendy Margolin
Oct 19, 20192 min read
9 Essential Questions to Ask Your Target Market This Year
I once took a 12 hour plane ride in front of a man with sleep apnea. He popped a pill the minute we took off and snored like it was a...
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Wendy Margolin
Sep 25, 20193 min read
What’s your story?
Everywhere I go these days, those who know me ask what’s my story. They mean it casually, but for me it’s such a loaded question. What’s...
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