5 examples of healthcare writing work
Wendy Margolin
Owner, Sparkr Marketing
Mindfulness in Motion (MIM) service line pages for OSU Wexner Center
When the MIM research team wanted to move their informal minsite from MailChimp to OSU Wexner Medical Center’s website, they needed an experienced healthcare writer who understood how to market their evidence-based program to colleagues, consumers and potential corporate clients.​
We managed all parts of this project, including strategy, interviews, SME research, SEO, writing, editing and media coordination. The landing page section on Ohio State’s website includes seven pages.
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Hospital C-Suite thought leadership, Riverside Health
The team at Riverside Health in Virginia wants to showcase their CEO in thought leadership, but no one on the marketing communications team has time to invest in deep storytelling.
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We interview the CEO and hospital leadership quarterly to write feature articles that showcase what sets the hospital apart from others in the region. These articles appear on the website, in internal communications, on the CEO’s LinkedIn and in emails.
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Brand journalism and patient education, UMiami Health
The editorial team at UMiami’s UHealth Collective is dedicated to producing engaging, accurate patient education that reflects the South Florida population they serve. As part of a team of journalists, we develop story ideas based on hot topics, interview experts and write brand journalism features.
Sleep surgery landing pages at UChicago Medicine
When UChicago Medicine acquired an established sleep surgery practice, the marketing communications team needed an experienced writer to help the doctors bring content from their practice website to UChicago.​
We helped the team sensitively navigate the process of bringing an old site to a health system’s website with brand guidelines and higher content standards. The new conditions and services pages includes 16 pages of content.
