7 marketing lessons from folk music

At the heart of folk music is story. As I write this, the world waits with bated breath to find ...
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Behind the scenes on how I found my niche

Having a niche is one of the most common pieces of advice I hear in business today. But is it ...
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How doctors can use social media to reach more patients

How can health providers use social media to reach more patients and grow their practice in 2020? I argue it ...
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everything linkedIn stories

LinkedIn Stories: How to use it and why you should

Did you hear the latest news?! LinkedIn released LinkedIn Stories to all U.S. users last Thursday, and the content marketers ...
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branding for service providers

Brand your business in a day: A guide for service providers

In a market that's completely flooded with content from other service providers, branding lets your target audience get a sense ...
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finding niche

Why finding your niche is key to building your business

Marketing for service providers is a big, broad category of ways to continue to serve your current clients and attract ...
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