Everyday Marketing Bootcamp

A 4-week group course for busy providers (or your assistant!) to plan and schedule 12 months of social media content

Grow your practice or facility with social media marketing

Learn to be a pro at using Canva, plan your content strategy and schedule 150 engaging social media posts. You’ll show up consistently online and reach your target clients and patients without wasting time scrolling on social media.

Everyday Marketing opens in fall 2021. Join the waitlist!

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You’re a health and wellness expert, and you want to reach more people in the crowded online space

You have no shortage of ambition. You’ve gone out on your own to build your practice or business because you believe in yourself and your process. But as someone responsible for every part of the business, you have little time to devote to marketing. You know you shouldn’t be spending precious business hours scrolling on social media.

You know you need marketing to keep your scheduling books full, but it’s overwhelming and you don’t know how to make the most of the little time you have.

You're in the right place if...

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You have no time

Between seeing patients or clients, charting, returning messages and doing it all over again, you’ve got little time to promote your practice on social media.

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You don't know where to start

Sure, you post to social media for your practice, but not enough of your followers seem to engage with it or even notice it.

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You feel inauthentic

You don’t want to be one of those annoying people on Instagram. And you're definitely not willing to dance for likes.

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You’re not convinced it works

When’s the last time you got a new referral from Facebook? Um…almost never. But everyone else says it works!

If all of this resonates, don’t worry!

You're in good company, and I've been there before too.

Everyday Marketing opens in fall 2021. Join the waitlist!

Now picture this…

You finally commit and get a custom content marketing plan that helps your practice grow. 

You get...

  • Confidence to be your authentic self on social media
  • Connection with your current patients and prospective ones
  • Control over how and when you use social media (can we please stop the scrolling all day?!)
  • Trust from your audience who will know you and like you
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Introducing Everyday Marketing Bootcamp

set aside time for content batching
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A group coaching program to learn how to strategically plan, schedule and execute your social media marketing strategy. You’ll start to use your social media for your practice without letting it abuse you.

Everyday Marketing Bootcamp includes a step-by-step, easy to implement system to make social media content marketing a meaningful way to connect with your audience. This 4-week program shows you exactly how to create and schedule a year’s worth of social media content like a marketing pro. You’ll also get clear on how to turn your audience into clients.

 

Meet your bootcamp guide, Wendy

Heyyy – I'm Wendy, and I geek out over online marketing. I'm a runner, total amateur guitar player and on any given night at least some of my 4 kids will tell you I'm a really good cook.

More than a decade ago, my passion for healthy living led to my dismay over health misinformation I was seeing online. I took my concerns to my kids' pediatrician, and I've been supporting health and wellness experts with online marketing ever since.

I created this course to help more experts like you educate and support your audience. I can't wait to give you the tools, knowledge and confidence to be authentic and engaging online. Let's reach your practice and business goals together.

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4 Course Modules

You know those competitors who all have beautiful tiles on Instagram and consistent content on all their social media channels? I’m gonna let you in on a little secret: they’re all using Canva. You’ve likely already dabbled with Canva, but I show you how to build your brand with it. You’ll create templates, choose fonts, colors and images to create a recognizable brand that your target clients and patients will love. This module supports you whether you’ve never used Canva before or you’re an advanced user. You have a chance to simply swipe my files and use them as your own or learn more advanced Canva tricks to up your design game. We also work out how to talk about your practice or business in a way that addresses the problem your clients need you to solve. You get clear on a one liner that tells others what sets your business apart.
Here’s where we dive into actually creating your year’s worth of content themes and actual posts so that you have up to 1 post every other day. By the end of this module, you’ll have a clear plan of what your full year of social media content will look like. This module covers how to be consistent on social media, even when you’re busy, have a small staff and have little time to devote to marketing. We do this by choosing 10-12 content themes for your industry. Next, we talk about content batching so that you can create 10-12 posts for each theme.  l provide lots of examples, and you have access to my course group to get support from me, as well as other group members along the way. In this module, I also cover how to create engaging posts, how to find your voice online, how to sell without feeling sales-y and how to be your authentic, true self. Spoiler alert: you don’t have to be a public figure to reach your audience and help more people.
Scheduling your content into a social media scheduling platform is what takes your content from theoretical to actionable. Once those posts are scheduled for your business, you’re guaranteed to show up on social media with consistency throughout the year, no matter how busy you get later. In this module, we’ll go over how to use a scheduling platform to get your content on the calendar. We’ll also go over how to use the Canva templates to create images to work for all the posts you develop in module 2. We’ll also cover how to use Instagram, Facebook and LinkedIn Stories to share the day-to-day content that happens spontaneously throughout the year.
Once you have consistent posts created for your calendar year, you have time to take action on some of the ninja tricks that get your audience to know, like and trust you. In this module, discuss how social media ninja tricks to take your audience to the next level of conversation and conversions. We'll also discuss why you need a freebie and how to make one.

Move at your own pace when you enroll during this limited time period:

Everyday Marketing Bootcamp (a $3000 value)

Live coaching with accountability and Zoom open office hours

4 prerecorded implementation modules showing you literally EVERYTHING you need to know to turn your expertise into authentic, engaging digital content on social media.

A complete step-by-step plan showing you how to create and deliver content to your target audience without spending hours of your business days or evenings scrolling on social media.

A plan for how to make marketing a seamless part of your business instead of being a distraction. Plus, a plan for what you should work on so that you don’t waste time.

Mindset and motivation tips so you can get comfortable showing up for your audience without feeling inauthentic, sales-y or sleazy.

Fill in the blank posts you can swipe and use as your own. Plus, some Canva templates that you can use to adapt to your own brand style.

You’ll get access to one prerecorded module per week so that you have ample time to dive into the lessons and execute that portion of the project plan BEFORE moving onto the next one. I do this to protect your time, attention and focus while sparing you from the intense overwhelm that stops most busy health providers in their tracks.

healthcare marketing bootcamp

By the end of this program, you’ll have

  • Design templates for social media posts, banner images and stories
  • 10-12 relevant content themes 
  • Up to 150 completed and scheduled social media posts, spread out over a year
  • Social media ninja tricks to take your audience to the next level of conversation and conversions
  • Confidence to show up authentically on social media to support and reach your target audience without feeling too sales-y or sleazy (Although I fully support feeling dorky)
  • Lifetime access to the course from a marketing expert with 20 years of experience.

 

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What else you'll get...

Members of this course will join my exclusive group where you can ask questions and go through the process together. Throughout the program, you’ll also have live access to me to ask all your questions. Plus, we’ll focus on marketing mindset every Monday, to discuss some of the challenges all of us face when we try to promote our businesses with social media, such as: 

  • Finding your voice
  • Perfectionism is the enemy of progress
  • It’s okay to change your style later
  • Staying healthy by limiting your daily time on social media 
  • Scheduling your work
  • Knowing when you need help

 

I teach you my Everyday Marketing system, where I have 6 steps to create a culture of connecting for your business--whether you are a solo entrepreneur or you have a whole team to support you.

PSA SEL

Plan Ahead → Schedule → Assign Ambassadors → Stories → Engage → Lock app

Plus get these bonuses to help you generate unstoppable momentum (and keep it) right until you complete your year’s worth of content

 

Bonus 01

4 weeks of live Q&A sessions, plus live marketing motivation tips, with Wendy inside the private Everyday Marketing group for members only

Get unstuck in a matter of minutes and maintain your momentum 

4 weeks of live Q&A sessions on Thursdays to make sure you get your burning questions answered and can move forward with clarity and confidence

An active and intimate group to ask any questions and share your own tips as everyone works through the course together.

A space to overcome isolation and constantly refill your motivation to connect with your audience and grow your practice or business.

 

Bonus 02

Canva templates you can swipe and use as your own by changing the branding to match your own style. This will save you time or help you if you’re feeling less creative (although I’m confident everyone can create beautiful designs on Canva)

 

Bonus 03

Fill in the blank posts to swipe and use as your own so that you can create authentic content without starting from scratch.

 

Bonus 04

Sales posts to swipe and use as your own so that you don't feel overly sales-y or sleazy

 

Burning Qs you may still be wondering

Yes, you’ll need to put in the time and work to complete your year’s worth of content. But! I make it easy for you to complete this program if you’re willing to make the time. I also provide templates of mine that you are welcome to copy and use as your own. This will save you time, and you can always adjust it in the future.
This course is presented over 4 weeks, but you’ll have lifetime access to the modules. You can take longer than 4 weeks to complete your content.
Absolutely. If you are creating content for one business, you can have an employee or virtual assistant join with you. This will take a lot of the burden of creating your content off of you, but you’ll still have a strong grasp of what you need to create to reach your audience.
Absolutely. Key to gaining more followers is creating better, consistent and authentic content. That’s what this course is all about.
If you know a lot, but you spend a long time creating your social media, this course will help you get organized and disciplined about how you use it. When you have a busy week, you can stop checking your channels, and you’ll still feel confident that you have scheduled posts going up.
Even if you have the money to hire a content marketer, it’s still better to have a hand in creating your own authentic content. If you patients or clients come to your practice because of you, then your content should include your voice as well. Even if you have help, you should understand what content works on social media and have a hand in developing that for your business.
Nope. Creating content works on all the social media channels to reach your audience--as long as that’s where they are. If LinkedIn or Twitter is where your audience spends time, then you should be creating content for those channels. This course will help you there too.
You should at least have your website and social media channels set up. But that’s about it. We’ll go over everything else.
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Plus, you’ll be backed by a risk-free 14-day guarantee

Let me say this upfront.

Everyday Marketing is a comprehensive plan to batch up to 4 posts a week for a whole year of social media and to make marketing a seamless part of your busy work day. This program is for health experts who are COMMITTED to getting this done for their practice or business.

Now here’s the kicker.

By the end of 14 days, you’ll have received access to the first two modules. Meaning you’ll have a chance to learn Canva and to create posts for the year BEFORE making a final commitment.

If you don’t feel confident that this program is for you, simply reach out and show me that you’ve put in the work, and I’ll refund your investment.

Testimonials

This course went beyond my expectations! I loved it. Knowing that I have access to it I felt that it met my needs as a beginner but also probably met the needs of people who are a little more advanced. The extra Facebook Group and Live sessions are an amazing supplement to this course for sure!
kara friedman

Kara Friedman, LPC

Methods Counseling, St. Louis

This was exactly what I needed. I am now able to plan my content weekly versus by the day and this has been such a time saver. Not only do you have access to the course but you have direct access to Wendy. She is available to answer your questions and help guide you along the way. By working with Wendy you’ll know that there is always someone rooting for you and cheering you on.

Amanda+Gerson

Amanda Gerson

ABG Speech Therapy

It helped me navigate Canva better, an application that really confused me before. The course gave me inspiration and ideas on how to keep our social media going.
krystal milosek

Krystal Milosek

Advantage Living Centers

Before I completed Everyday Marketing Bootcamp, I thought I needed to write daily posts for my audience so that they would be engaged in the content. With the help of Wendy, I realized that I can complete posts in batches all at the same time. She takes big ideas and helps her students get them into bite-sized pieces. Her course gave me great tools to manage my workload. Now, I can focus on what matters most, making clients content.

randi

Randi Thackeray

Denver Metro Counseling

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Still thinking about it?

You should give Everyday Marketing Bootcamp a 14-day risk-free shot if you’re motivated by any of the following:

  1. You want to create consistent social media content. 
  2. You want to be disciplined about how you use social media so it doesn’t abuse you. You prefer to have your evenings back so that you’re not busy trying to figure out what to post the next day on social media.
  3. You want to grow your practice or business, and you KNOW you should be doing a better job on social media to do it.

 

I personally cannot wait to guide you over the next 4 weeks…

Using Everyday Marketing has made it easier for me to consistently and authentically show up on social media and in my weekly content while still spending the bulk of my work hours serving my clients. 

I’ve experienced firsthand what it feels like to finish a long day of work and then have to squeeze in time to think of social media content for the next day--right when I’m feeling the least creative.

If you’re a busy health expert looking to grow your practice or business or looking to build your following so that you can be known as the expert in your field, you owe it to yourself to strengthen your connection with your audience.

Should you choose to accept my invitation, I personally guarantee that you’ll improve your content, as well as the process of how you connect with your audience. 

I look forward to meeting you inside Everyday Marketing Bootcamp.

 

All my best, 

Wendy

wendy margolin

Everyday Marketing Bootcamp opens in fall 2021. Join the waitlist!

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