19: Finding your niche

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Finding your niche is a building block of all your other marketing, and without it, it’s hard to have a lot of success.

In a market that’s completely flooded with content, speaking directly to your ideal client is what makes you stand out. When you use the right images and language that speaks to your target audience, they can feel like you are talking directly to them. Marketing to your niche allows you to rise above the noise.

According to Hubspot, “Working in a niche market is a way to stand out from competitors, helps you establish a positive reputation, and boosts your authority as an expert in your field of business — ultimately attracting more customers to your product or service.”

I couldn’t agree more.

On this podcast, I explain how your marketing can be more successful when you are reaching a specific audience. I also include tips for finding your niche. I also included interview questions you can ask your ideal clients so that you understand who you are serving even better. 

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Get started with branded images and content ideas for social media

If you’re a service provider, and you need to up your content game to reach your audience, I’ve created a video tutorial to branding and creating templates on Canva. It includes a workbook and 50 ideas on ways to promote your services on social media

For more training on digital marketing, at a deeper and more interactive level, join me in Sparks of Marketing Facebook group.  I go live every Thursday at 10:30AM CT, training you on a new digital marketing topic.

About Wendy:

I help service providers stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help you tell your story so that you can reach your business goals. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

Want to talk strategy for your business? Be in touch! Let’s talk.

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I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

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