15: How digital media is key to keeping nonprofits afloat right now

  • by
digital media helping nonprofits

This week on the Sparks of Marketing podcast I spoke with Stefanie Pesis Weil and Ilissa Berz from Empowered Nonprofits on how the nonprofit organizations they work with have had to quickly figure out how to succeed in virtual events in order to fundraise.

digital media helping nonprofits

Nonprofits remain more important than ever now that everyone, everywhere needs more support. And yet, they typically rely on the generosity of their donor base to raise the money they need to serve others. This is traditionally done through galas, parlor meetings and in-person events–all of which were canceled just prior to busy spring fundraising season.

As nonprofits are turning to virtual events, Empowered Nonprofits is stepping up to support these organizations to figure out everything from what the event should look to how to do the tech support that can make or break the event.

What they found in this process is that those organizations with an existing strong digital media presence and engaged audience are (no surprise, here!) best positioned to succeed in this new environment of fundraising. And once organizations do successfully pull off virtual events, they expand their audience and can continue to serve more people.

Both Stefanie and Ilissa predict that while in-person events aren’t likely going away permanently, combining them with some element of a virtual program is likely here to stay.

Empowered Nonprofits help organizations with fundraising campaigns, board training and event strategy and execution. Bravely enough, they launched in June 2020 in the middle of the COVID-19 pandemic. Both Stefanie and Ilissa have decades of nonprofit fundraising experience. Find them at EmpoweredNonprofits.com

If you know someone who’s pivoted successfully during this pandemic, send them my way. I’d love to feature them. 

Follow me on Instagram and LinkedIn

About Wendy:

I help service providers stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help you tell your story so that you can reach your business goals. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Schedule a free consultation with us here

Leave a Reply

Your email address will not be published. Required fields are marked *