One year ago I became a new entrepreneur and launched Sparkr Marketing with no idea what this first year of business would look like. But leaving a steady job to pursue my side hustle full-time as an entrepreneur meant taking risks, and I was ALL IN.
Needless to say I didn’t anticipate a global pandemic and my whole family running around my home office full time for half the year. No doubt, that was an adjustment for everyone, but my kids are old enough to be pretty independent, and I kept at it (albeit with some periodic yelling at fighting boys!).
Now that I’ve made it to the one-year mark as an entrepreneur, I’m sharing some lessons learned and a preview of my BIG goals for year two. Whether you’re starting a new business, thinking of becoming an entrepreneur or this pandemic is a reset for the way you run your business, this blog has tips you can use.
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Lessons learned in year 1 as a new entrepreneur
Getting to a consistent level of content marketing was a journey, with a lot of lessons learned along the way. I’m share a few of them here in hopes that it helps you.
- Set up a routine
- Set aside time to focus on building your own business
- You never lose by giving away free information
- Start with a great virtual assistant
- Build systems in your business early: For task management, I use Monday.com. For my CRM, I use Dubsado (affiliate link)
- Take action and change it later
- The riches are in the niches
- Keep learning to be better at your work
- Focus on serving others
Get your Content Ideas Kit here for 50 ideas on ways to promote your services on social media For more training on digital marketing, at a deeper and more interactive level, join me in Sparks of Marketing Facebook group. I go live every Thursday at 10:30AM CT, training you on a new digital marketing topic.
I help service providers stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.
My goal is to help you tell your story so that you can reach your business goals. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.
Want to talk strategy for your business? Be in touch! Let’s talk.
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