In a market that’s completely flooded with content from other service providers, branding lets your target audience get a sense of who you are and what it is like to work with you. When you consistently use images and language that resonates with your target audience, they can feel like you are talking directly to them. Branding helps you build trust and stand out.
Now, I know what you’re thinking. You’re a small businesses service provider, an LLC–AKA a one-woman show, and you’re busy running every part of the business. This takes time and money that you probably don’t have when you’re starting out.
Instead of putting branding off until you have more money or paying thousands for an agency to do it for you, this guide will show you how you can do it yourself.
In this episode you’ll learn the following about branding
- What is branding
- Why service providers needs branding to promote your expertise
- How to use Canva to build your brand in a day
- Branding mistakes to avoid
- Easy way to select brand colors
- Is color psychology a thing?
Plus, brand your business in a day with this video tutorial and workbook For more training on digital marketing, at a deeper and more interactive level, join me in Sparks of Marketing Facebook group. I go live every Thursday at 10:30AM CT, training you on a new digital marketing topic.
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Get started with branded images and content ideas for social media
If you’re a service provider, and you need to up your content game to reach your audience, I’ve created a video tutorial to branding and creating templates on Canva. It includes a workbook and 50 ideas on ways to promote your services on social media 👇
For more training on digital marketing, at a deeper and more interactive level, join me in Sparks of Marketing Facebook group. I go live every Thursday at 10:30AM CT, training you on a new digital marketing topic.
I help service providers stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.
My goal is to help you tell your story so that you can reach your business goals. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.
Want to talk strategy for your business? Be in touch! Let’s talk.
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