LinkedIn released a Stories feature to all U.S. users recently, and as much as Twitter made fun of LinkedIn, I’d like to argue that you should be jumping at the opportunity.
That is…if you are in the business of needing to network, get more clients and build your audience (yes, please!).
When you are an early user on any new feature on any social media app, the algorithm usually works in your favor. Take one look at your Instagram feed of Reels to know this is true. LinkedIn Stories show up prominently at the top of every user’s phone, so if you’re among the first in your network to use it, you’ll appear there.
This episode focuses on the following lessons on LinkedIn Stories
- How to use LinkedIn stories
- What to post
- Why you should use it
- Best practices
- How to share stories if you don’t want to create selfie videos
- How to make it easy to share stories
- Mistakes to avoid
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Get branded images to make your LinkedIn Stories easier
If you’re an expert, and you need to up your content game to reach your audience, I’ve created a video tutorial to branding and creating templates on Canva. It includes a workbook and 50 ideas on ways to promote your services on social media 👇
For more training on digital marketing, at a deeper and more interactive level, join me in Sparks of Marketing Facebook group. I go live every Thursday at 10:30AM CT, training you on a new digital marketing topic.
I help service providers stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.
My goal is to help you tell your story so that you can reach your business goals. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.
Want to talk strategy for your business? Be in touch! Let’s talk.
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