30: 3 secrets to social media success in 2021

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In this podcast I cover why social media feels so much harder these days and what you should do about it.

Social media a few years ago used to be much easier. Post a photo or update, and your followers saw it and often liked it. Now there is endless content on everyone’s feed, and reaching your followers is harder than ever. Getting engagement is even harder. We’ll go over what’s no longer working and what you should do about it.

3 secrets to social media success

I share my social media marketing system to help you shift from inconsistent posting, feeling overwhelmed, confused and uncomfortable to making marketing an integrated part of your healthcare practice.

I give you my step-by-step playbook to how to plan your social media marketing, whether you do it yourself or have someone help you.

What’s working now

I also share three things that ARE working now to make your social media efforts more successful to build your audience and bring in new clients or patients.

Find out more or register here before January 21 at midnight to join Everyday Marketing Bootcamp

I argue that it is. Engagement is how we get our posts in front of more eyes. It’s not that those who engage with us are necessarily the ones who will hire us. But it does allow more people who will hire us to see our content.

How to get more engagement

  1. Start with your hook–the most important line of your text
  2. Use a interesting photo or video
  3. Use longer text
  4. Give a call to action in a very direct way
  5. Ask you audience questions that will interest them
  6. Use language that your audience uses
  7. Use emojis and chunk content into paragraphs

For more training on digital marketing, at a deeper and more interactive level, join me in Sparks of Marketing Facebook group.  I go live every Thursday at 10:30AM CT, training you on a new digital marketing topic.

Follow me on Instagram and LinkedIn

About Wendy:

I help service providers stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help health and wellness experts stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

For more training on digital marketing, at a deeper and more interactive level, join me in Sparks of Marketing Facebook group.  I go live every Thursday at 10:30AM CT, training you on a new digital marketing topic.

Follow me on Instagram and LinkedIn

Listen on iTunes

Listen on Spotify

Listen on Stitcher

Everyday Marketing Bootcamp

Join my January group course to plan and schedule all your 2021 social media posts. Click here to find out more.

About Wendy:

I help service providers stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help you tell your story so that you can reach your business goals. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

Want to talk strategy for your business? Be in touch! Let’s talk.

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