36: Social media’s popularity contest–getting followers

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In this podcast we talk about followers for your private practice social media channels. We all pretend we don’t really need them and then judge the effectiveness of our efforts by how many we are collecting. It’s a popularity contest that feels like high school.

If you are a local therapist, PT, OT or SLP, the truth is that you can fill your appointments with a small, engaged audience.

How to get more followers if you are a local healthcare provider

Whether you are a local therapist, physician or speech therapist, your goal on social media is the following:

  • Show you’re open for business by existing on the channel where your audience is spending time
  • Show the people who find you there what it’s like to work with you
  • Nurture your audience so they know, like and trust you
  • Those who actually may become your clients or patients may never even follow or engage with you. But they do see you here.

We also talk about how to attract the right people and how to get more followers if you have bigger goals for your social media content.

Grab your quick guide to fast social media action for heath providers

    For more training on digital marketing, at a deeper and more interactive level, join me in Everyday Marketing for health providers Facebook group.  I go live every Thursday at 10:30AM CT, training you on a new digital marketing topic.

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    About Wendy:

    I help service providers stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

    My goal is to help health and wellness experts stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

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