42: Why busy providers still need to be involved in social media

  • by
Why providers need to stay involved in social media efforts

Partnering with people who can help you with healthcare social media is crucial to success

As a busy healthcare provider, it’s important that you stay involved in your content marketing and social media marketing. It used to work to just outsource all your social media marketing to a marketing agency or virtual assistant.

These days, though, when there is exponentially more content posted to social media, and it’s harder than ever to get followers and engagement, generic content no longer works.

That doesn’t mean you as a provider need to spend more time than you have posting to social media. But you should lend your subject matter expertise and personality to the content.

This episode covers

  • Affordable ways to get help as a busy provider
  • What parts of social media you should outsource
  • What parts of your social media you should still be involved in

Check out episode 39 on how paying your kids to help you on your social media can help you save money on your taxes and help your kids gain experience and even earn wealth.

Why providers need to stay involved in social media efforts

EVERYDAY MARKETING BOOTCAMP IS NOW OPEN!

This 4-week group course is for busy providers (or your assistant!) to plan and schedule 12 months of social media content
Click here to learn more

Check out my Canva Starter Pack for Healthcare Providers here.

For more training on digital marketing, at a deeper and more interactive level, join me in Everyday Marketing for health providers Facebook group.  I go live every Thursday at 11AM CT, training you on a new digital marketing topic.

Follow me on Instagram and LinkedIn

About Wendy:

I help service providers stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help health and wellness experts stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

Listen on iTunes

Listen on Spotify

Listen on Stitcher

Want to talk strategy for your business? Be in touch! Let’s talk.

Got a chance to leave me a review?

I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.