Everything you need to know from ad expert Michele Caruana
If you run Facebook ads for your healthcare business or practice now or in the future (hint, you should!), you’ve likely heard rumors about the recent Apple iOS changes that are affecting Facebook ads. Even if you don’t run ads, these changes will soon affect Google ads as well.
I talked about what to do about this update in episode 37 by focusing on growing organically on social media. Michele Caruana gives you the details on the technical parts for your ads.
She also assures us that the sky isn’t falling on small businesses. One thing you can count on in digital marketing is change. And like other changes in Facebook ads in the past, it usually ends up being better for consumers. Isn’t this what we ultimately want?
Listen up, whether you run ads or not, because Michele drops a bunch of tips that will help your organic content perform better no matter what.
Michele Caruana helps business owners create simple marketing systems that feel effortless, so they can spend more time doing what they LOVE in their business. She offers loads of helpful tips and tools for running Facebook ads on her website here
Grab her checklist on what you have to do to get ready for the iOS update here
Check out Michele’s Marketing Junkie podcast here.
Grab your quick guide to fast social media action for heath providers
For more training on digital marketing, at a deeper and more interactive level, join me in Everyday Marketing for health providers Facebook group. I go live every Thursday at 10:30AM CT, training you on a new digital marketing topic.
I help service providers stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.
My goal is to help health and wellness experts stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.
Listen on iTunes
Listen on Spotify
Listen on Stitcher
Want to talk strategy for your business? Be in touch! Let’s talk.
Got a chance to leave me a review?
I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.