When you first open your healthcare practice, whether you’re a therapist, physician or speech therapist, marketing is overwhelming. And when you consider all the other startup tasks that come with a new practice, it’s easy to push off the marketing.
Like any other habit, the hardest part about marketing is getting started. this is all the more so true in a new practice where you have so much to do. It’s easy to push off marketing when you don’t know where to focus. And while you might find the early clients come your way from former job, marketing will still be important to continue bringing clients or patients in. Or, perhaps you’re just getting started out in a new city are out of school with big dreams. And while we’d all like to believe that if you build it they will come karma more often you have to proactively bring people to you.
In this episode, I break down six first marketing steps you should take in the early days of a new practice.
- Set up your Google business page
- Choose a niche
- Let other professionals know you’re open for business
- Focus on one social media channel
- Develop your one liner
- Create your website
Grab your quick guide to fast social media action for heath providers
For more training on digital marketing, at a deeper and more interactive level, join me in Everyday Marketing for healthcare Facebook group. I go live every Thursday at 11AM CT, training you on a new digital marketing topic.
About Wendy Margolin:
I help healthcare practices and businesses stand out by telling your story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.
My goal is to help healthcare experts stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.
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