50: Personal branding for clinicians

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On this week’s episode I talk to Michelle Griffin, branding and marketing expert, on why clinicians need a personal brand. Branding is more than choosing a color palette and creating a logo. It’s about how you define the audience you serve, the problem you solve and how you do it.

Michelle explains how we all have an online presence no matter what because if someone takes the time to Google you, they will find you. Michelle works with experts to become very deliberate about crafting their online image. She focuses on your purpose, the problem you solve, the people you help and more.

In this episode we also get into how to determine your niche and how to leverage LinkedIn to reach more people.

Resources we mention

About Michelle:

Michelle Griffin is an international personal brand strategist and marketing/PR consultant and coach, who’s devoted her career to connecting people and building brands.

With more than 20 years in marketing & PR, she’s the founder of a personal branding & thought leadership consultancy, BRANDthority, helping leaders leverage and position their expertise for greater brand awareness, recognition and endless business opportunities.

Michelle is also a StoryBrand Certified Marketing Guide and holds numerous industry certifications in digital marketing, content marketing, email marketing, conversion copywriting and social media.

She is a frequent speaker, guest contributor and weekly host of the Personal Branding Mastery, LinkedIn Mastery rooms on Clubhouse, where she features experts on the topics of personal branding, LinkedIn visibility and the power of networking and connecting.

Michelle is also the host of “Business of You,” a weekly podcast and LinkedIn LIVE Show helping service-based leaders grow their authority with a powerful digital presence, thought leadership and consistent visibility online.

Find her on LinkedIn

About Wendy:

I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help health and wellness experts stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

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