51: Getting better social media results

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If your social media this summer tanked, you’re in good company. We’re smack in the middle of August, and this Chicago gal loves this season so much it hurts.

Except for what it does to my social media engagement.

On social, mid-summer is a bummer season…that is if you’re not a travel agent 🏝or swimwear line 👙

This year, especially, when everyone is making up for lost time by living their BEST lives, posting healthcare tips on Instagram is kinda like trying to get people at the pool to register for a colonoscopy. No thanks. 🕶

If you’re seeing low engagement, fear not!

I’m giving over 3 ways to change your content to deliver what your audience WANTS to see even in the summer.

3 ways to increase engagement:

In this episode, I cover ways to boost your social media results. These will work in any season, so if you’re listening after summer, no worries!

  1. Carousel posts that feature other people (putting the SOCIAL back in social media without spending hours commenting on everyone’s posts)
  2. Getting a strategy for direct messages (this works, I promise!)
  3. Creating Instagram Reels,which are basically 15-30 second commercials for your practice (no dancing required)

Join The Clinician’s Social Media Club

Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician’s Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.

About Wendy:

I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help health and wellness experts stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

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Want to talk strategy for your business? Be in touch! Let’s talk.

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