Do Instagram Reels for clinicians really work?
If you’re using Instagram to grow your healthcare practice, by now you’ve likely heard that Reels are key to Instagram growth and engagement. Ever since Adam Mosseri, head of Instagram, shared on June 30 that Instagram is “no longer just a square photo-sharing app,” marketers have been in a tizzy announcing it’s past time we all get moving on Reels.
Are Reels right for clinicians?
Knowing your goal for social media is essential to determining the right strategy for your practice.
If you are a local physician, therapist, PT, OT or SLP, the truth is that you can fill your appointments with a small, engaged audience. Unless you have bigger goals of supporting many more people at once, such as offering virtual workshops or group courses, you don’t need thousands of followers on Instagram…or views on your Reels. Find out how to get more followers and if you even need them in this blog.
If your goal is to reach more people outside the walls of your practice, Reels is a great way for your ideal audience to find you. And even if that’s not your goal, Reels still might be a good choice for you if you’re already making short videos for social media, explaining something or even meditation videos.
Of course, I’ve heard many reasons clinicians have no interest in adopting Reels as a social media content format. You likely don’t want to dance, point like a monkey or change your outfit multiple times on a video. Your subject matter expertise may even be quite serious, and Reels just seem silly.
The biggest hurdle is time. Reels take a lot longer to create than posting a photo.
To the former concern, you’ll see below that there are loads of ways you as a clinician can use Reels to deliver information–even important, relevant information–and maybe even show some personality. As for time restraints, Reels become easy to make with practice, especially if you batch them. Even one Reel a week can be a powerful tool in your social media marketing strategy.
A great way to jump right in is a 5-day Reels Challenge
In this episode, I cover ways to boost your social media results. These will work in any season, so if you’re listening after summer, no worries!
- Carousel posts that feature other people (putting the SOCIAL back in social media without spending hours commenting on everyone’s posts)
- Getting a strategy for direct messages (this works, I promise!)
- Creating Instagram Reels,which are basically 15-30 second commercials for your practice (no dancing required)
Join a 5-day Reels challenge for clinicians
Join The Clinician’s Social Media Club
Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician’s Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.
I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.
My goal is to help health and wellness experts stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.
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