56: How to build a practice website that works

  • by

On the podcast this week, I talked with Sarah Gershone, owner of Strong Roots Web Design for therapy practice website.  We discuss how to get started with a practice website, whether to use a developer or try to DIY it, how to write the content and mistakes to avoid.

Sarah helps therapists connect with more people and have a bigger impact on the world through beautiful websites and strategic design.

She specializes in working with therapists because she knows they are good people doing good things, and she can always feel proud of helping their visions come to life.

She’s a busy mom of four (translation: she multi-tasks like a BOSS), a nature lover, and a huge fan of The Big Bang Theory.  She lives in the Washington, DC metro area with her husband, kids, and an Australian Shepherd who never listens to anything she says.

For a guide to writing all your website copy, go to https://sparkrmarketing.com/website-copy/ 

Check out The Clinician’s Social Media Club

Presenting The Clinician’s Social Media Club! Each month, members get access to… 

💥 Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).
💥 Customizable Canva templates designed to grab your audience’s attention to match the captions.
💥 Ways to use healthcare hashtag holidays to educate and inspire your audience.
💥 Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.

My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it. 

Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician’s Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.

About Wendy:

I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help health and wellness experts stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

Listen on iTunes

Listen on Spotify

Listen on Stitcher

Follow me on Instagram and LinkedIn

Want to talk strategy for your business? Be in touch! Let’s talk.

Got a chance to leave me a review?

I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.