60: Find your niche, write your one-liner and watch your practice grow

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What do you do? How do you help? And for whom?! This is not easy when you’re first getting started in your private practice or healthcare business. You’re likely trained to help a wide variety of people and in many ways. But in your marketing, you should speak to one ideal client or patient about helping them in very specific ways.

Your niche is that space where you have excellence that overlaps with a big need and what lights you up.

I’m giving over all the details on how to determine your niche, develop your one-liner and watch your practice take off.

Listen for tips on…

  • How to choose your niche
  • How to use write a one-liner

Check out The Clinician’s Social Media Club

Presenting The Clinician’s Social Media Club! Each month, members get access to… 

💥 Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).
💥 Customizable Canva templates designed to grab your audience’s attention to match the captions.
💥 Ways to use healthcare hashtag holidays to educate and inspire your audience.
💥 Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.

My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it. 

Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician’s Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.

About Wendy:

I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help health and wellness experts stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

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