67: 4 ways busy clinicians can get consistent on social media

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When I was 19 I taught myself to run. I was slow, and it was hard. But I figured if I shuffled along for 12 minutes straight, that would add up to a mile.

Then I moved the timer up to 20. It was sheer misery as I checked my watch just about every 15 seconds.

After a month, running magically got easier. Before I knew it, I formed a habit.

It’s been 24 years since then.

This ol’ gal got a half marathon PR in October 2021!

The hardest part of creating a new habit is starting. Before that, you can’t even imagine what it’s like to do the thing.

It’s true in life, and it’s true in our work.​

This is especially true for everyone I know who creates consistent marketing content. Committing to consistently creating social media content is so much harder than actually doing the work.

But consistency on social media is key to reaching more people and having a bigger impact. I shared three ways to get consistent on social media for your practice or healthcare business on this episode.

Here are some ways to get consistent on social media

  1. Commit to a time on your calendar that you’re focusing on creating content. Schedule it as a meeting with yourself and don’t let anything else disturb you in that hour.
  2. Create content ahead of time. This saves you time and means you can ignore social media when you’re busy or burnt out.
  3. Get help to make creating content easier. The Clinician’s Social Media Club makes creating content fast and easy.

Join The Clinician’s Social Media Club

Presenting The Clinician’s Social Media Club! Each month, members get access to… 

💥 Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).
💥 Customizable Canva templates designed to grab your audience’s attention to match the captions.
💥 Ways to use healthcare hashtag holidays to educate and inspire your audience.
💥 Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.

My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it. 

Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician’s Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.

About Wendy:

I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

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Want to talk strategy for your business? Be in touch! Let’s talk.

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