69: How physician entrepreneurs can help end burnout

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In this episode I talk to Dr. Una of EntreMD, who has helped hundreds of physicians build practices and business they love. There are over 1 million doctors in the U.S., and Dr. Una says it’s her goal to help even just 1/10th of them.

Dr. Una realized in 2016 that the practice of medicine was changing and that doctors no longer had the same level of control in their field. Even with a successful pediatric private practice, she decided that she needed to invest in her speaking and leadership skills in case she ever reached a point where she couldn’t practice medicine on her own terms. In this process she realized other physicians need the same skills, and Dr. Una set out to support them with live events, her EntreMD podcast and her business school.

Dr. Una shares some of the most important lessons she’s learned along the way:

“If it fails, I would have learned enough lessons that my next project will be even better, so we don’t stop. To be an entrepreneur means you fail forward. You’re in motion. You have to learn that you wear different hats in different spaces. When you’re running a code, please be perfect. But entrepreneurship? No.”

“I mean the fact that you can dream and create, that fixes burnout. When you’re in that mode, there is a level of fulfillment that comes from it, a level of control that comes from it that it just makes your experience in medicine so different. And the financial rewards? When you get the money piece right then you’re even in more control. You can determine how much you want to work, you can work because you want to, not because you have to.

In this episode, I talk to Dr. Una about how to find your passion as a physician and create a business you love.

Listen for our conversation on…

  • Ending physician burnout
  • How marketing can help you grow your practice and build a business you love
  • Branding for physicians
  • Perfectionism
  • How to create content and finding time to do it
  • And so much more!

Meet Dr. Nneka Unachukwu, AKA Dr. Una

Dr. Una is the founder of EntreMD Business School. She’s also a speaker, author and regular contributor to Forbes. She’s helped hundreds of physicians get their time back, dramatically increase their bottom line and build businesses of impact.

She’s host of the EntreMD podcast and Doctors Changing Medicine podcast, as well as the CEO of Ivy League Pediatrics in Georgia. She’s a mom of four and in her spare time she loves to spend time walking in nature. 

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Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician’s Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.

About Wendy:

I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

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