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73: How often should you post to social media?

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Whenever I talk to clinicians about social media marketing, one of the first questions I get is, “How often should I post?”

My answer is always the same: it depends.

According to, the rate of reach and engagement per individual post varies as more posts are shared — and this changes even more depending on how many followers an account has.

  • For accounts with under 1K followers: posting 14 times per week delivers the highest reach and engagement rates per post.
  • For accounts with 1K-250K followers*: posting 14 or 20 times per week delivers the highest reach rate per post, while posting once per week delivers the highest engagement rate per post.
  • For accounts with 250K+ followers: posting only once per week delivers the highest reach rate and engagement rates per post.

Posting 14-20 times a week is completely unrealistic for a clinician, unless you have marketing support to help.

That’s why my answer is always, it depends on what works for you.

Listen to this episode where I cover how to get consistent on content creation at a pace that will work for you and your practice or healthcare business.

In this episode I cover…

  • How to find a pace that works
  • How to make time to create content
  • What kind of content is easy to create
  • And more…

Join The Clinician’s Social Media Club

Presenting The Clinician’s Social Media Club! Each month, members get access to… 

💥 Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).
💥 Customizable Canva templates designed to grab your audience’s attention to match the captions.
💥 Ways to use healthcare hashtag holidays to educate and inspire your audience.
💥 Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.

My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it. 

Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician’s Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.

About Wendy:

I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

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Want to talk strategy for your business? Be in touch! Let’s talk.

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