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77: A new Instagram feature that matters to clinicians

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Did you hear there’s a new update on Instagram? This one’s actually worth hearing about.

Instagram reinstated the chronological feed and introduced a favorites feed.

Here’s why this matters.

As users, the favorites feed means the channel is about to get a lot more intimate and even more interesting.

As business and practice owners, the chronological feed means everyone is competing to create the latest and greatest piece of content.

Let me explain.

If you’re using Instagram to grow your practice, you can now toggle between two groups:

1. All the folks you follow to grow your business

2. All the folks who actually interest you

For example, your chronological feed might be filled with referral sources and potential client or patients. Your favorites feed might be filled with accounts that give you content ideas and inspiration. This is good news.

But the flip side of this as business and practice owners is that we’re all pitted against each other in a race to post more. This was true before with Instagram, but the chronological feed ups the game.

Here’s what you need to know:

To view the chronological version of your feed, tap the Instagram logo on the top left corner to toggle between “Following” and “Favorites.” Select “Following” to see posts in chronological order. Select “Favorites” to fill that feed with, well, your favorites. I shared a Reel on Instagram today to show you how.

If you do nothing, you’ll automatically see the chronological feed.

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Now, here’s what you should do about it:

Don’t be tempted to create more content.

I mentioned this last week, but it’s worth repeating here. There’s too much content on social media because we’re all making too much. And it’s making most of us miserable.

Even with the chronological feed, you as a clinician don’t need more content. This is because most people who check you out on Instagram are going directly to your handle. They’re checking you out to see if you are the right person to solve the problem they have.

Your Instagram needs to do 3 things:

  1. Have a strong bio: This is the first thing people see. It should include your name (unless you’re a group practice), how you help, who you serve and your location.
  2. Have appealing content that speaks to your audience about the way that you can help.
  3. Be consistent so it looks like you’re accepting new clients/patients.

That’s it! A lot of folks who check out your Instagram aren’t even going to follow you. Would you follow your therapist or gynecologist? 🤔

None of us work for Instagram. Unless you want to be a clinician influencer, go for consistency and quality over volume.

Join The Clinician’s Social Media Club

Presenting The Clinician’s Social Media Club! Each month, members get access to… 

💥 Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).
💥 Customizable Canva templates designed to grab your audience’s attention to match the captions.
💥 Ways to use healthcare hashtag holidays to educate and inspire your audience.
💥 Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.

My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it. 

Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician’s Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.

About Wendy:

I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

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Want to talk strategy for your business? Be in touch! Let’s talk.

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