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79: Make consultation calls a successful part of your clinician marketing

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A crucial part of your clinician marketing strategy that most people don’t talk about is the consultation call or in person meeting.

Most clinicians are so busy focusing on getting referral sources and keeping up wiht clients, that the consultation call becomes an afterthought. 

The truth is that this can be a powerful way to identify the right prospective patients or clients for you, as well as determining if you are the best person to help them.

My guest Aisha Shabazz joins me on this episode to share how to make these calls the most successful.

She divides the call into three parts: before, during and after. And she breaks down a step-by-step plan for how to handle each stage.

Aisha generously shares her resources with my listeners here: The Thriving Therapist Shop 20% Off Client Inquiry Form Template “SPARKR” https://aisharshabazz.com/shop

About Aisha:

Aisha Shabazz (she/her/hers) is a private practice strategist and host of the Beyond the Session podcast. She teaches mental health therapists in solo private practice how to infuse time-saving strategies, solutions and tools into their businesses, so that it’s easier to make space for life beyond the session. 

Aisha guides therapists on how to ethically fill their caseload with ideal clients by helping them create a streamlined therapy consultation process that’s not only value-based, but data-driven and informed by their customized strategic marketing plan.

Aisha believes “it’s unnecessary to sacrifice your health, well-being, and livelihood to offer high quality care” and encourages helping professionals to practice meeting their needs first and to nurture themselves as they nurture others.

Aisha is also the founder of In Real Time Wellness, a solo private practice in the Philadelphia Metro area, serving socially conscious and creative teens, young adults, and human beings who are seeking to relieve anxiety, release insecurity, and rediscover their confidence.

When Aisha is not helping others, you can find her writing, practicing yoga and meditation, and spending quality time in nature with her partner, Shad.

You can find her pretty much everywhere:

Twitter
Facebook
Pinterest
Instagram
LinkedIn

Got a chance to leave me a review?

I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.

Join The Clinician’s Social Media Club

Presenting The Clinician’s Social Media Club! Each month, members get access to… 

💥 Engaging, fill-in-the-blank social media captions from an experienced healthcare writer (me!).
💥 Customizable Canva templates designed to grab your audience’s attention to match the captions.
💥 Ways to use healthcare hashtag holidays to educate and inspire your audience.
💥 Explainer video lessons about how to use the new templates + open office hours. Our healthcare system needs A LOT of fixes. This is one small area where I can solve the overwhelm for clinicians.

My goal is to make social media easy and affordable so that experts can save time and have a bigger impact in this world. This Club is SUPER affordable ($47/month) and SUPER awesome. My beta members are already loving it. 

Ready to make social media for your practice or healthcare business a whole lot easier? Join The Clinician’s Social Media Club for only $47/month to get access to monthly social media captions and matching Canva templates designed with clinicians in mind.

About Wendy:

I help healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help clinicians stand out with content marketing. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.

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Want to talk strategy for your business? Be in touch! Let’s talk.

Got a chance to leave me a review?

I so appreciate reviews for the podcast on iTunes. It helps me build awareness for the show and help more people like you. It will also help me understand what is helpful and what matters the most to you so that I can constantly improve. If you got value from this episode, please take a moment to leave your honest rating and review. You can do that by clicking here.