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life with no regrets

💥 F I N A L L Y! This week I launched the official rebranding of Sparkr Marketing. It took over eight years to get here, not counting the professional work I did before beginning my freelance side hustle. This week, family and friends can finally stop hearing me hem and haw about making this move. No doubt, it won’t be long until they tire of all my eager energy as a new entrepreneur.

What took me so long?

Stability, great colleagues, meaningful work and, hello?, a steady paycheck!

There are many reasons I spent the last two years vacillating over when to leave the stability of my part time job to focus full time on this business. But eventually I turned to the rational that has been the biggest driver of change in my life:

🔥 If I don’t do this now, I will regret it later.

This realization lights a fire under me every time. It sparked my passion to use what I’ve learned to help more organizations.

So, here we go. Let’s do this. 🙌

What this blog is about

If you’re still with me here, you’ve probably noticed that this isn’t the typical marketing agency blog. I thought about being conventional – posting 10 social media tips for Tuesday! and 5 ways to level up your brand!

But, here’s the truth. You can learn EVERYTHING in digital marketing online for FREE if you have time, passion, creativity and skills to put it into practice.

And while I do plan to share a lot of what I’ve learned from others in this blog and on my social media pages (give us a follow, will ya?! 👉LinkedIn 👉Facebook 👉Instagram), what I decided to really offer you ME.

My passion is helping small to medium size businesses tell their story. So in this blog, I plan to tell you mine.

My hope is that through reading this honest entrepreneur blog, you will find personal tips and better ways to tell YOUR story. I plan to share the stories of other entrepreneurs, who work with me as well, so leave me a comment, social media post or smoke signal if you’d like to be featured here.

Thanks for joining my business journey! Leave a comment on what your business goals are and what’s holding you back.

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Moving on after 12 years

Like every graduation season, we’re preparing to send off the senior class of Ida Crown Jewish Academy. As communications director there, it’s my job to salute the seniors and their accomplishments across all our digital and print media.

Except this year, I’m graduating too.

After 12 years working part time in the private high school, this year will be my last. I’ve pursued my marketing business over the past eight years, joining many workers today in the “gig economy.” The balance has worked for the most part—offering me both part time job stability and the freedom to pursue my business. It’s time to move on.

Like anyone graduating this season, I’m excited and hopeful for the future while reflecting on the past. I couldn’t be more grateful for my colleagues and for all that I learned at ICJA.

I joined the administration fresh out of JUF News, eager to diversify my work beyond writing and editing and ready to work closer to home. Like everyone working in communications in 2007, I had no idea just how diversified my work would become.

At the time:

  • Marketing was almost exclusively print
  • Ads were in newspapers and magazines
  • Facebook was in its infancy
  • Websites were virtual phonebooks
  • Organizational email campaigns were unsophisticated

I started my job at the cusp of the digital marketing revolution (or at least it felt like a revolution to those of us in the trenches). I couldn’t have been in a better position to sort it all out.

Backed by a boss with high expectations and a willingness to support my professional growth, my job in communications co-evolved with the ever-changing digital marketing landscape.

Over the last 12 years of marketing in admissions, development and even a capital campaign, I:

  • Created the school logo and style guide
  • Launched two websites, maintained on WordPress
  • Launched a weekly e-newletter with targeted emails campaigns
  • Launched a Facebook page back when it was easy build followers (and reach them) just by slapping up a photo, followed by Twitter, LinkedIn and Instagram pages.
  • Produced videos as the most potent form of our digital communication strategy

I’m leaving ICJA in a good position to continue forward in the fast-paced, ever-changing digital marketing age. I have no doubt they’ll continue to forge ahead as a leader in private school marketing. As a parent in the school and no longer an employee, I plan to be among their biggest cheerleaders.

Beginning this summer I’ll be working at Sparkr Marketing full time.