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What a lizard says about working women

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Meet Sparky. 🦎 He’s named for my business so that I wouldn’t freak out when…

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No shrieking occurred while capturing this photo. Honest.

A. There’s a lizard in the house

B. I heard he lives 20 years

C. I found out he eats live crickets 🦗

D. I saw the price of said lizard and weekly batch of crickets

E. All of the above

I’ll let you decide. (He is kinda cute, though, right?)

Ladies, consider yourselves warned about what can happen when you’re out of town half the month.

Or perhaps we can look at it another way 🤔

Reflecting on working women during Women’s History Month

Maybe the more important takeaway is that when this boy got a pet, he named it for his mom’s business.

Being a working mom is always an impossible balance. It’s one I like to think of more as seasons.

There are seasons in my life when most of my mental and physical energy go into my kids. Now’s a season where most of my mental energy and time goes into my work. It means my youngest is being raised by a different kind of parent than his older siblings were. I’m okay with that.

This week’s International Day of Women with the theme of #BreakTheBias is a day to honor the progress we’ve made as women and the long way we as society still have to go.

Here are some stats to consider from a Forbes article this week:

  • Only 1 in 4 C-suite leaders is a woman and only 1 in 25 C-suite leaders is a woman of color.
  • Women continue to be held to different standards. This study found that 66% of women’s performance reviews contained negative personality feedback such as, “You could be less abrasive,” compared to only 1% of men’s reviews.
  • 23% of working mothers say they’ve been passed over for a promotion because they have children.
  • 41% of employed Americans perceive working moms to be less devoted to their work and a third judged them for needing a more flexible schedule.
  • Men’s earnings increased more than 6% on average when they had children, while women’s pay decreased 4% per child.
  • For every 100 men promoted to manager, only 86 women are promoted (known as the broken rung).

But also consider this: my son and his friends everywhere are growing up in a world where moms work. Some moms even make more money than dads. I have no doubt that these stats will continue to improve.

Here’s to leaping lizards and giving it all you’ve got,

Wendy✌️

Sparking your interest

💥 I shared this email hack on LinkedIn, and people thought it was pretty useful.

💥 A few folks have taken my Canva Mini Course recently and found it helpful. Check it out if you want to become a Canva pro.

💥 I’d be remiss if I didn’t mention what’s on all our minds: Ukraine. It’s hard to wrap our heads around a massive, ongoing world travesty. It’s numbing to watch it all in real time in what Thomas Friedman coined our first World War Wired.

Stories of one are the most powerful. For me, that story this week was from my client, RESTORE-Skills’s customer. The company wrote a Ukrainian customer and got this email back:

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I have no words. But I want to honor it by sharing it.

I shared ways to donate to Ukraine in last week’s article. If you missed it, you can read my list here.

Sparks of Marketing podcast

I’ve moved to a bi-weekly schedule of the podcast. Here’s a popular episode you might have missed: Trifecta! How a niche, referrals and social media can help you grow your practice with Allison Puryear from Abundance Practice Building