Get the content you need for your website, social media and emails, on time, every time. We are seasoned writers ready to support your business goals with our deep understanding of content marketing.
We bring 20 years of writing experience to your content creation to help you tell authentic stories that reach your audience and improve lives. We know that in a crowded digital space, it’s hard for even the best businesses to stand out. We help business leaders and thought leaders like you stand out online by telling your story with content marketing. Clients who work with us get a cohesive approach to the digital content marketing journey so that they can save money and reach the right audience.
Content for Business Leaders
Social Media for Business Leaders
Website Copywriting & Wireframe
What sets us apart
We operate seamlessly as a part of your team, getting to know the heart of your business. We develop your customized solution to tell your brand story.
Already have a marketing team? We can still support you. We know that marketing professionals are busy with day-to-day tasks, leaving little time to focus on the big picture. We help these busy professionals strategize and stay up to date on quickly evolving marketing trends.
Stand out in a crowded digital market by knowing the right path forward for your organization.
Here are some benefits of working with us
Clarity
We help you determine the best path forward for your marketing and the strategy to get there.
Peace of mind
We also hate flaky freelancers. We deliver on time, every time. Tell us once and know it will get done.
More time
Marketing is a lot of work! We take the time-consuming marketing off your plate.
We help you tell stories that stick
Do your clients find you? Do they know why they should work with you? Or does your marketing feel like throwing noodles at a wall to see what sticks?
We believe the greatest waste is an idea that fails to connect to its audience not because it wasn’t a good idea, but because it wasn’t packaged as a great story.
Together, we’ll create a plan that works across your website, emails and social media. We take a collaborative, comprehensive marketing approach to share your story with your target market.
Ian Oppel, OTR, Restore Skills
I can’t thank you enough for the incredible support, guidance, and resources you have shared to assist me with messaging what I am most passionate about!
Can’t speak highly enough of Wendy and her team
Wendy is an absolute whiz at taking content and creating it into more repurpose able assets for social, blogs, etc. – including the writing of long-form blog posts from content. She has a great podcast and social presence herself. Can’t speak highly enough of Wendy and her team.
Professionalism, Quality, Responsiveness, Value
Wendy helped me clarify different groups of people to market to and the appropriate approaches. I love the marketing calendar that she created – I was getting stuck on what to post when and now I follow the calendar!
‘Extremely Responsive’
It was such a pleasure working with Wendy to help better our camp’s marketing efforts. Wendy was so easy to work with and extremely responsive to our needs. Her insight and her creativity were a huge asset as she expeditiously produced target marketing materials for our customer base.
‘A Perfect Match’
I hired Wendy in March of 2015 to help me build Feed to Succeed’s social media presence. Feed to Succeed provides medical nutrition therapy to children and teens. At the time, we had just updated our website, and the business had begun taking on a new type of clientele. With this growth, my time was… Read more “‘A Perfect Match’”
‘A True Asset’
Wendy has been a true asset to our business. She keeps a finger on the pulse of our industry and tailors her creativity to best suit our business. She has created logos, taglines, brochures and many other items that have helped us create a cohesive brand and get our message across. On top of it… Read more “‘A True Asset’”
‘Drove our engagement to levels that outpaced our competitors’
Social media impacts the reputation and first impression of any organization. Wendy is a tremendous marketing and communications social media professional. Her incredibly unique combination of skills – graphic design, journalism and social media strategy — are critical to making an organzition’s social media goals successful. She was instrumental in streamlining our story, tone, visual… Read more “‘Drove our engagement to levels that outpaced our competitors’”
‘Seasoned Social Media Expert’
Wendy is truly a seasoned social media expert! I’ve had the pleasure of working with Wendy while she consulted at Hub International, a customer of mine through Hootsuite. She understands how to create compelling content that resonates with a community. I’ve never seen such wild organic reach and engagement numbers for company, let alone a… Read more “‘Seasoned Social Media Expert’”
Finding your niche is a building block of all your other marketing, and without it, it’s hard to have a lot of success.
In a market that’s completely flooded with content, speaking directly to your ideal client is what makes you stand out. When you use the right images and language that speaks to your target audience, they can feel like you are talking directly to them. Marketing to your niche allows you to rise above the noise.
According to Hubspot, “Working in a niche market is a way to stand out from competitors, helps you establish a positive reputation, and boosts your authority as an expert in your field of business — ultimately attracting more customers to your product or service.”
I couldn’t agree more.
On this podcast, I explain how your marketing can be more successful when you are reaching a specific audience. I also include tips for finding your niche.
I also included interview questions you can ask your ideal clients so that you understand who you are serving even better.
If you’re a service provider, and you need to up your content game to reach your audience, I’ve created a video tutorial to branding and creating templates on Canva. It includes a workbook and 50 ideas on ways to promote your services on social media Get your Content Ideas Kit here For more training on digital marketing, at a deeper and more interactive level, join me in Sparks of Marketing Facebook group. I go live every Thursday at 10:30AM CT, training you on a new digital marketing topic.
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About Wendy:
I help service providers stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.
My goal is to help you tell your story so that you can reach your business goals. I’ve worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I’ll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story.
Schedule a free consultation with me here
