Skip to content

About us

Boutique content marketing services for healthcare

When it comes to your healthcare content, you need writers who are experienced in breaking down technical concepts into relatable ideas.

We bring 20 years of writing and marketing experience to every piece of healthcare content we approach. Whether you need coaching or 1:1 boutique content marketing support, we'll help you clarify your message and get a strategy that helps you reach more people and make a bigger impact.

Who we help



Skilled nursing facilities and the businesses that serve them

Physical therapists, speech therapists, occupational therapists, ABA therapists & more

wendy margolin, sparkr

Content marketing is our jam!

Marketing strategy

No matter how complicated your material, we break it down for your audience to promote you as a subject matter expert.

Website copy and healthcare blogs

Let's repurpose your existing content into additional formats. We work with your videos, live social media posts, podcasts, book drafts or even voice recordings from your phone to create more custom content tailored to your industry.

Email series and weekly emails

Connect with your audience with emails that people actually open. Whether it's an email series or a newsletter, we help you set up and deliver your message.

Social media content

We have deep knowledge and experience in healthcare social media marketing and can plan and execute your entire social media strategy.

We stay on top of social media trends so you don't have to.

Hi! I'm Wendy, owner and founder of Sparkr Marketing

I help practices and healthcare businesses like yours stand out online by telling your story with content marketing. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story. I work with clinicians and healthcare leaders to reach your target market and make a bigger impact in the world using social media, emails and website marketing.

I have deep experience in writing, social media content and ads, branding and graphic design. I've put together a growing team with experts in SEO, graphics and writing to support you in your marketing and business journey.

IMG_7413 copy

Meet our experienced team

Eryn Kushner, executive assistant

Eryn Kushner copy

Eryn Kushner assists Sparkr Marketing virtually from Bluffton, SC, and the rest of the Sparkr team is seriously jealous during the winter.

She has a bachelor's degree in elementary and special education and a masters degree in reading from Edinboro University of Pennsylvania. Eryn has spent several years teaching but has shifted her creativity and love for technology from the classroom to marketing. Eryn worked as a treatment coordinator at a startup orthodontist office and quickly stepped into a role of managing the office marketing, website and social media. This background has allowed her to volunteer her skills as an administrator of several nonprofit organizations’ social media accounts as well. Give a shout out to Eryn at


Adina Mayer, writer

Adina Mayer picture

Adina Mayer is thrilled to be able to fuse together two of her passions as a content writer for Sparkr Marketing. As an English and education major from the University of Illinois in Champaign-Urbana, she loves getting to learn new things and then creatively expressing them in her writing.

Adina began her career as a high school English teacher and has since been writing for nonprofit organizations and businesses. When she is not working or spending time with family, you can usually find her in nature, playing guitar or reading! Find Adina at

What people say about us

Wendy has been a true asset to our business. She keeps a finger on the pulse of our industry and tailors her creativity to best suit our business. On top of it all, she is so responsive to our needs, and a kind, delightful individual to work with.

Caitlin Feld
Office Manager, Kids First Pediatric Partners

Wendy is an absolute whiz at taking content and creating it into more repurpose able assets for social, blogs, etc. – including the writing of long-form blog posts from content. She has a great podcast and social presence herself. Can’t speak highly enough of Wendy and her team.

Dr. Phil Boucher
Private practice pediatrician, Private Practice Matters and

Screen Shot 2021-02-20 at 8.31.57 PM

Website copywriting that works

If you’re ready for a new website or are cleaning up your current one, we help you develop copywriting that works. As a business owner, you know you need a beautiful website and likely are spending thousands to get one. But, that’s where we see most business leaders stop.

You have less than 10 seconds on your homepage to make an impression on visitors to your website. Make sure your website is more than just a beautiful brochure by using our step-by-step wireframe to tell your business story.

Make sure your copy reflects the beautiful site you are building by hiring us or start yourself by getting our free ebook to write your website homepage copy.

    Interested? Let's chat! We'd love to hear from you